Social Media Manager

May 2021-December 2021

Accomplishments

• Successfully produceD ECNL’s first Media Days for Boys and Girls Finals

• Created a new account for the league @TheECNL, which was created to serve general news for the whole league. The account launched in 2021 and gained almost 10k followers in the first 7 months

• Saw 21.6% growth on @ecnlgirls account, 57% growth on @ecnlboys

• Engagement for ECNL Girls and ECNL Boys increased and maintained a 5% engagement rate

2021 Finals Campaign “Your Story, Your Journey, Your League”

I created this campaign to help showcase Finals through the eyes of the young athletes by giving all the clubs that made it to playoffs/finals a disposable camera. I then scanned the photos and created a social campaign with the words YOUR STORY YOUR JOURNEY YOUR LEAGUE.

These went live on Instagram, Twitter, and Facebook on Both ECNL Girls and ECNl Boys