Creative Direction and Film photography: Diana Hernandez

Social Media Campaign: Diana Hernandez, Chris Jones, and Lindsay McGowan

Art Director: Kevin Maulbeck

Set Design: Diana Hernandez and Brian Reyes

Digital Photographer: Mauricio Gonzalez

Graphic Designer: Brian Reyes

The Freestyle Kit was the 3rd kit for The New York Red Bulls 2023 season. This was the first time RBNY got awarded a 3rd kit during an MLS season.

The Freestyle Kit was made to celebrate the 50 years of Hip Hop. The approach was to take it to a living room set up with old and new Music elements. The set was designed to represent the red color of RBNY for an editorial look and include the evolution of music by adding a record player, boom box, and cd player.

CUSTOM NY LETTERs WERE DESIGNED WITH BROKEN CD’S AND NY RUG TO MATCH THE KIT.